OUR HISTORY

WaxUp Africa:
a story of commitment and passion

A story of entrepreneurship and creativity.
Exclusivity made accessible.
Sustainable and authentic development.
Meetings and travels.
Roots and wings.
A unique and authentic course.

THE BIRTH

WaxUp Africa was born in Switzerland from the meeting between two passionate entrepreneurs.

Their common love for Wax, Africa’s iconic textile, has given them the desire to partner in order to highlight it and offer it its place within current trends in an ethical spirit.

The founders decided, in 2013, to focus their energies on the Wax and printed fabric. Indeed, this colorful and graphic fabric has been anchored in many African cultures for over 150 years.

It is the African continent that has given it its light and its world renown. Yet, at present, more than 90% of this fabric sold in Africa and across the globe is “made in China”. This massive and disloyal trade in tissue has been causing economic disasters on the continent since the early 2000s.

THE BRAND

WaxUp Africa is above all a vision: highlighting the abundant wealth of Africa. This vision is at the service of the many emblematic fabrics made in Africa.

Indeed, we are firmly committed to working exclusively made in Africa fabric. Our goal is to give strength to the African textile industry and its local economic activity, so that the financial benefits of these fabrics are not usurped by unfair competition and the trading of, 95% made of, Wax counterfeiting.

Our action therefore allows access to an authentic fabric and quality, in a conscious mindset, on the underside of the Wax phenomenon!

OUR MISSION THROUGH WAXUP AFRICA

Through WaxUp Africa, we think of everyone. To Africa, first of all, by setting up a collaboration with local artisans and by exporting the African quality highlighted by its “hands” and its “raw materials”.

To Europe, in a second time, in order to make known and give access not only to the true Wax fabric but also to this new way of working it much more modern and more in correlation with the current fashion.

And finally, we also had a special thought for all the people who are very often, like us, between two worlds and wishing in one way or another to bring them closer, to marry them and to harmonize them.

QUALITY WAXUP AFRICA

Our fabrics are all authentic, traceable and qualitative. They are 100% cotton and certified made in Africa. We work real authentic wax and print, all from African industry. Each fabric is carefully selected by our team and our collections are composed of creations crafted by our partner craftsmen in Ghana, Côte d’Ivoire and Switzerland.

OUR TEAM

PERRINE ET CAROLINE

Active Members

MALAMINE AND MELISSA
Active Members

GAËLLE (to the center), Active Member
AMAH (to the left), brand consultant

WAXUP AFRICA MEMBERS (Switzerland)
With Anne Grosfilley (to the center), anthropologist specialized in textile and fashion in Africa

ATTEHSON (Ghana)
Makes our Sling Up baby carriers and men’s T-shirts
OKO (Ghana)
Attehson’s Apprentice
SANDRA (Ghana)
Makes up our long skirts and princess skirts
SABINA (Ghana)
Sandra’s Apprentice
SANDRA (Ghana)
Makes up our long skirts and princess skirts
Partner Workshop (Ivory Coast)
Makes our long skirts and our kimonos
Partner Workshop (Ivory Coast)
Makes our long skirts and our kimonos

PRESS

 

They talk about us!

PAGNIFIK
LE MONDE DU WAX
THE DAILY
LE MATIN DIMANCHE

THEY TRUSTED US