Le Trench Original – A Capsule Collection de MPY
Perrine, co-founder of WaxUp Africa launches its very first capsule collection! A collection born of a creative, committed and artistic vision. A vintage trench coat sourced from Amah Ayivi of Marché Noir, on which she decided to add a symbolic touch: a rare and emblematic fabric made by craftsmen, a clever mix between batik and tie & dye techniques: Art on textile made in Ghana! The set is sewn in Geneva by two local tailors that are practising their craft since their migration. The symbolism of this Trench and its creative process are the trajectories of a history….
Here, a rare and unique piece that contributes to the committed and conscious WUA movement, this original Trench has been designed for you. Perrine thinks that using clothing to narrate a Vision and History is an elegant way! An unconventional jacket, first of all because of its creative process. Starting on the side of Lauryn Hill, it is on this artist that Perrine discovers a revisited trench coat, the artist gives her a unique style ! When years later, Perrine came across the trenchcoats thrifted by Amah, there was a spark! What if… she continued the narrative and pushed the story of this trench coat a little further… Perrine imagines a resistant and narrative trench coat.
Chaque Trench trouve son tissu, la magie prend !
Perrine decided to reinterpret the History of the Trench, historically the jacket known as “the trench” the protective jacket par excellence worn by soldiers and army officers. This jacket is accentuated by patches placed in a non-apparent way in the image of inner strength, a tribute to the feminine strength that is hidden in each one of us. A thought to the Minos, which means our mothers in the Fon language, more commonly known as the Amazons of Dahmoey are legendary African women known for their power and determination in battle.
Perrine advocates – what she likes to call – the AMMA, which means “Acheter Moins, Mieux Acheter”, hence the idea of a label that would say EVERYTHING, a narrated and transparent price list and detailed information through a unique product sheet that reveals what each consumer dreams of “where my money goes”! Where does my money go when I buy something?
Waxup Africa has always made it a point to work with respect for people and their environment. Starting with a selection of high quality wax fabrics made in West Africa. A firm choice of sourcing that has made the reputation of the brand.
She has acquired a singular piece with an unrivalled style. Thus, the purchasing experience translates into a strong desire for transparency in the form of an innovative label “that says it all”, acknowledging all those who participated in its elaboration. Perrine offers us a 100% transparent, conscious purchase; the gamble of a concrete commitment and a real strength given to this more awakened and urgent vision of consuming, which she always dreams of having a greater impact.
Do you want an Original Trench?
About Waxup Africa
WaxUp Africa was born in Switzerland from the meeting between two passionate entrepreneurs: Perrine and Caroline. Their common love for Africa’s emblematic textile gave them the desire to join forces in order to highlight it and offer it its place within current trends in an ethical spirit. The founders decided, in 2013, to focus their energies on the Wax and printed fabric.